MSME Development Strategy To Increase Sales Turnover (Case Study: Tempe Aas Banjarbaru)

Abstract

This research was conducted at Jalan Golf Gang Karet II, North Ulin Platform, Kec. Liang Anggang, Banjarbaru City, South Kalimantan 70724, where there is a Banjarbaru Tempe Aas business. The tempe business as an individual business is well known in the area. A good business strategy is needed to face increasingly complex and competitive business competition. The method used in this study is a qualitative method. The determination of the research sample was carried out intentionally (purposive sampling) using key informants in this study, namely the internal party of the Tempe Aas Banjarbaru business, namely business owners and employees. The type of data consists of primary and secondary data. Data collection techniques in this study were conducted by interview, observation, and documentation. Data analysis techniques used IFAS, EFAS and SWOT matrices. The results of the research from the descriptive methodology of SWOT analysis can be obtained that the matrix value of internal factors is 3,33 and the matrix value of external factors is 2.77. Tempe processing is in cell number five (growth), which is a condition where the organization experiences a period of growth, both in sales, asset profit, or a combination of the three. From the results of the Cartesian diagram, the Tempe Aas Banjarbaru business is in quadrant 1 (one), namely an aggressive strategy.