Krisis Ekologis dan Hilangnya Etika Spiritual: Kritik Ekoteologis atas Respon Publik terhadap Gerakan Pandawara Group

Abstract

Abstract 
This study aims to analyze public responses to the Pandawara Group’s digital environmental activism on Instagram and to examine this phenomenon through the lenses of critical discourse analysis and eco-theology. This study is motivated by the emergence of polarized public responses to the Pandawara Group’s environmental movement, where some members of the public support environmental conservation efforts, while others express cynicism,moral delegitimization, and skepticism regarding the movement’s effectiveness and motives. The study employs a qualitative method using Norman Fairclough’s critical discourse analysis approach. Primary data were collected from public posts and comments on the Pandawara Group’s Instagram account, while secondary data were sourced from academic literature, journals, books, and various relevant materials on digital activism, eco-theology, and ecological awareness. The data were then analyzed through the dimensions of text, discursive practices, and social practices. The research findings indicate that Pandawara Group’s digital activism successfully garnered public attention toward ecological issues through content visualization strategies and social mobilization based on digital media. However, the Instagram comment section also revealed the emergence of a culture of digital cynicism characterized by skepticism regarding the movement’s effectiveness, moral delegitimization of environmental activists, and judgment regarding the motives of social movements. From Fairclough’s perspective, these comment patterns indicate that cynicism has been reproduced as a social practice within society’s digital communication culture. This study also found that the culture of digital cynicism reflects a crisis of ecological consciousness and the loss of society’s spiritual ethics toward nature. From an eco-theological perspective, the public’s response—which is more judgmental than focused on fostering ecological concern—indicates a weakening of human consciousness as stewards bearing the moral responsibility to maintain environmental balance, as taught in the Qur’an. Thus, this study affirms that the ecological crisis in the digital age is not merely material-ecological in nature but is also linked to the moral and spiritual crisis of modern society. 

Keywords: Digital Activism, Pandawara Group, Ecotheology, Digital Cynicism, Ecological 
Awareness, Critical Discourse Analysis.