Ideologization of Gender in Social Media: The Digital Activism of Mubadalah.Id and Ngaji_KGI
DOI:
https://doi.org/10.24090/icontrees.2021.5Keywords:
ideology, gender, digital activismAbstract
This research discusses the process and strategy of gender ideology carried out by digital activists in the midst of the strengthening of gender contestation in the media. The media is a space for discourse exchange as well as a contested space. This study focuses on examining two media that are actively engaged in digital activities, namely mubadalah.id and ngaji_kgi. Therefore, the researcher tries to answer three questions, 1) what is the meaning behind gender ideological efforts in social media, 2) how are the strategies played by the two accounts in mainstreaming the understanding of gender equality 3) how far the ideological process affects the discourse of equality in the media. This research is qualitative research with a discourse analysis method. Researchers use digital hermeneutic theory to read the meaning behind the narratives conveyed in the media. Based on the research, the existence of digital activities carried out by the two accounts is a counter discourse to the strengthening of the current understanding of gender inequality by other accounts or media. Various strategies are used to dominate the discourse on equality, including by delivering quotes, posters, short videos, seminars, essay articles, to organizing training and advocacy for equality.
Downloads
References
@Ngaji_kgi. (2021). Ngaji Keadilan Gender Islam. Retrieved from https://www.instagram.com/p/CTTmRIxgWXp/
Abou El Fadl, K. (2014). Speaking in God’s name: Islamic law, authority and women. Simon and Schuster.
Basalamah, S. R. (2021). Isu Kesetaraan Gender. Retrieved from https://www.youtube.com/watch?v=fxcQHGxtgQs
Definition of Ideologize. (2021). Retrieved from https://www.merriam-webster.com/dictionary/ideologize
Fakih. (n.d.). Analisis Gender.
Happer, C., & Philo, G. (2013). The role of the media in the construction of public belief and social change. Journal of Social and Political Psychology, 1(1), 321–336. https://doi.org/https://doi.org/10.5964/jspp.v1i1.96 DOI: https://doi.org/10.5964/jspp.v1i1.96
Haryadi, D. (2021). Otoritas Keagamaan Baru: Habituasi dan Arena Dakwah Era Digital. Islamic Insights Journal, 2(2), 69–82. https://doi.org/https://doi.org/10.21776/ub.iij.2020.002.02.01. DOI: https://doi.org/10.21776/ub.iij.2020.002.02.01
Jinan, M. (2013). Intervensi New Media dan Impersonalisasi Otoritas Keagamaan di Indonesia. Jurnal Komunikasi Islam, 3(2), 321–348. https://doi.org/https://doi.org/10.15642/jki.2013.3.2.321-348
Juliansyahzen, M. I. (2019). KHALED M. ABOU El-FADL’S AUTHORITATIVE HERMENEU-TICS: AGAINST AUTHORITARIANISM IN ISLAMIC LAW. Indonesian Journal of Interdisciplinary Islamic Studies, 2(2), 1–26. DOI: https://doi.org/10.20885/ijiis.vol2.iss2.art1
Khalid Basalamah. (2021). No Title. Retrieved from https://www.youtube.com/
Kirana, D., & Garadian, E. A. (2020). Religious Trend in Contemporary Indonesia: Conservatism Domination on Social Media. Studia Islamika, 27(3), 615–622. https://doi.org/https://doi.org/10.36712/sdi.v27i3.18823. DOI: https://doi.org/10.36712/sdi.v27i3.18823
Lukman, F. (2018). Digital Hermeneutics and A New Face of The Quran Commentary: The Quran in Indonesians Facebook. Al-Jami’ah: Journal of Islamic Studies, (1), 95–120. https://doi.org/10.14421/ajis.2018.561.95-120 DOI: https://doi.org/10.14421/ajis.2018.561.95-120
Mallery, J. C., Hurwitz, R., & Duffy, G. (1986). Hermeneutics: from textual explication to computer understanding? Retrieved from http://hdl.handle.net/1721.1/6438
Mansour Faqih. (1996). Analisis Gender dan Transformasi Sosial. Yogyakarta: Pustaka Pelajar.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2018). Qualitative data analysis: A methods sourcebook. Sage publications.
Muhammad, H. (2019). Gender Dalam Pendekatan Tafsir Maqashid. Makalah Disampaikan Pada, 7–8.
Muttaqin, A. (2020). Women’s Identity in the Digital Islam Age: Social Media, New Religious Authority, and Gender Bias. QIJIS (Qudus International Journal of Islamic Studies), 8(2), 253–388. https://doi.org/https://doi.org/10.21043/qijis.v8i2.7095 DOI: https://doi.org/10.21043/qijis.v8i2.7095
Purbayanti, H. S. (2020). No Konsep-Konsep Utama Hukum Dan Gender’, in Perempuan Dan Anak Dalam Hukum & Persidangan. Jakarta: Yayasan Pustaka Obor Indonesia.
Rahman, L. (2020). Virtual Piety and Muslim Traditionalism Mainstreaming: The Digital Activism of Bangkitmedia. com and Kyaiku. com. FIKRAH, 8(2), 209–244. https://doi.org/https://doi.org/10.21043/fikrah.v8i2.7914 DOI: https://doi.org/10.21043/fikrah.v8i2.7914
Rahmawati, S. (2020). Mainstreaming of Gender Equality in Islamc Family Law: Oppurtuniteis and Challenges. Samarah: Jurnal Hukum Keluarga Dan Hukum Islam,(4), 2, 360–374. https://doi.org/https://doi.org/10.22373/sjhk.v4i2.8110 DOI: https://doi.org/10.22373/sjhk.v4i2.8110
Ridho, S. (2017). Kelas Menengah Muslim Baru dan Kontestasi Wacana Pluralisme di Media Sosial. Dalam Jurnal Pemikiran Sosiologi, 4(2). https://doi.org/https://doi.org/10.22146/jps.v4i2.28582. DOI: https://doi.org/10.22146/jps.v4i2.28582
Saeed, A. (2005). Interpreting the Qur’an: towards a contemporary approach. New York: Routledge. DOI: https://doi.org/10.4324/9780203016770
Slama, M. (2018). Practising Islam through social media in Indonesia. Indonesia and the Malay World, p. 134. https://doi.org/10.1080/13639811.2018.1416798 DOI: https://doi.org/10.1080/13639811.2018.1416798
Social Media: Advertising Audience Profile; Share of The Audience That Marketers Can Reach with Adverts on Social Media by Age Group and Gender. (2021). Retrieved from https://datareportal.com/
Sunesti, Y., Hasan, N., & Azca, M. N. (2018). Young Salafi-niqabi and hijrah: agency and identity negotiation. Indonesian Journal of Islam and Muslim Societies, 8(2), 173–198. https://doi.org/https://doi.org/10.18326/ijims.v8i2.173-198 DOI: https://doi.org/10.18326/ijims.v8i2.173-198
Sya’bani, M. A. Y. (2019). Interpretation of hermeneutics and religious normativity: Hermeneutic approach in scientific studies in the Islamic world. International Journal of Islamic Studies and Humanities, 2(1), 11. https://doi.org/https://doi.org/10.26555/ijish.v2i1.535 DOI: https://doi.org/10.26555/ijish.v2i1.535
van de Ven, I., & van Nuenen, T. (2020). Digital Hermeneutics and Media Literacy: Scaled Readings of The Red Pill. Tilburg Papers in Culture Studies, (241), 2–4.
Yusdani, Y., Sanaky, H. A. H., Safitri, E., Machali, I., & Juliansyahzen, M. I. (2019). Yogyakarta Urban Middle-Class Sufism: Economic, Political and Cultural Networks. Ulumuna, 23(2), 266–293. https://doi.org/https://doi.org/10.20414/ujis.v23i2.342 DOI: https://doi.org/10.20414/ujis.v23i2.342
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Muhammad Iqbal Juliansyahzen
This work is licensed under a Creative Commons Attribution 4.0 International License.
