Siti Zulfa Nadiya and Anita Rahmawaty 2023. Purchase Intention Halal Food in Online Shop Among Gen Z Muslims: The Role of Halal Awareness, Sales Promotion Display, Social Media Marketing, and Endorser’s Persuasiveness. Proceeding of International Conference on Islamic Economics, Islamic Banking, Zakah and Waqf. 1, 1 (Sep. 2023), 89–106. DOI:https://doi.org/10.24090/ieibzawa.v1i1.758.