Siti Zulfa Nadiya, & Anita Rahmawaty. (2023). Purchase Intention Halal Food in Online Shop Among Gen Z Muslims: The Role of Halal Awareness, Sales Promotion Display, Social Media Marketing, and Endorser’s Persuasiveness. Proceeding of International Conference on Islamic Economics, Islamic Banking, Zakah and Waqf, 1(1), 89–106. https://doi.org/10.24090/ieibzawa.v1i1.758