Department of health COVID-19 infographics safety reminder: a semiotic analysis
Keywords:
A Semiotic Analysis; Covid-19 Health Infographics; Covid-19 PosterAbstract
This study focuses on analyzing the semiotics of infographics used in health
communication, particularly in the context of COVID-19 control and prevention issued
by the Department of Health (DOH) in the Philippines. The objective is to identify,
categorize, and interpret the visual signs employed in these infographics, considering
their denotative and connotative meanings. The study follows qualitative and
interpretative context analysis methods, using Charles Sanders Peirce's semiotic theory
as the framework. The researchers will carefully examine the visual content, including
objects, people, colors, and shapes. Ethical considerations such as credibility,
trustworthiness, transferability, confirmability, and dependability will be addressed. The
research corpus consists of five infographics issued by the DOH, each targeting different
audiences and covering various aspects of COVID-19. The findings reveal a range of
visual signs, including representations of respiratory symptoms, hand hygiene practices,
medical professionals, news updates, and communication methods. Wearing face masks,
seeking medical advice, and following proper etiquette is emphasized. The color
schemes and symbols effectively convey urgency, caution, and guidance. Visual signs in
the infographics play a crucial role in raising awareness and promoting public health
measures during the COVID-19 pandemic which contribute to a comprehensive
understanding of the messages conveyed through visual communication strategies.
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