Relation Between Korean Girls In Their Album Posters To Their Viewers

Abstract

The paper contains an analysis of interpersonal meaning on two music posters for the Korean girl group Red Velvet, entitled “Psycho” and “Monster”. The two posters were taken from Pinterest, the official social media which enables sharing, saving and discovery pictures, GIFs, and videos. The first music album poster entitled “Psycho” is a music album released in 2019, while the second poster is a music album poster entitled “Monster” released in 2020. The data were examined using Royce's intersemiotic complementarity framework (2001) in the form of visual signs and verbal signs. The visual sign aspect features analysed are visual contact, social distance, involvement, power relation, and modality. The visual aspect of the sign is the highest aspect that is able to attract the attention of the audience. The feature of the verbal sign aspect on the poster is the discovery of the use of declarative sentences that function to provide statements or information. The sentence listed on the poster is a part of the song lyrics. Both figure 1 and figure 2 do not show the use of modal in the sentences. The two posters only contain information in the form of matters related to the album release. Both the first poster and the second poster have a high level of modality which can be seen from aspects such as good color saturation, image detail, representation, contextualization, illumination and good background settings which are of course adapted to the concept of the image on the poster. Interpersonal meaning on the two posters can be conveyed well through visual and verbal signs. The two features of these aspects are able to unite and work together to complement each other to build good interpersonal meaning.