Implementation of Inner Syariah Digital Marketing Strategy Increasing Iwa-Qu Shop Turnover

Abstract

This research is motivated by advances in internet technology which are currently growing rapidly in society. Digital marketing strategies are an alternative way for business people to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. The purpose of this research is to know the syariah digital marketing strategy in increasing the turnover of the Iwa-Qu store. This study uses a descriptive qualitative approach with data collection methods through interviews, observation and documentation. Based on the results of the research and discussion, it can be concluded that implementing a syariah digital marketing strategy in increasing the turnover of Iwa-Qu stores, namely through whatsapp Business, Instagram, shoppe food and go food.