Strategies for Strengthening the Competitive Advantage of Export Halal Food Products in Optimizing Expansion in the Global Market

Abstract

The global market has become an attractive target for manufacturers of imported halal food products to expand their reach and increase their market share. However, the challenges faced in entering and competing in a competitive global market cannot be ignored. This study was conducted to analyze and develop strategies that can strengthen the competitive advantage of exported halal food products in optimizing expansion in the global market. Through a literature review, factors affecting consumer demand and preferences for halal food products, as well as factors affecting the competitiveness of halal food products in the global market were investigated. Based on this analysis, strategies to strengthen competitive advantage are developed, including product quality improvement, innovation development, reliable halal certification, and effective marketing. By adopting these strategies, export halal food producers can gain a strong position in the global market and increase their market share.