Online Based Marketing Strategy in Sharia Economic Perspective

Abstract

Background: Online marketing, in the perspective of Islamic economics, is the implementation of marketing strategies that adhere to Sharia principles in selling products or services through digital platforms. Online marketing, from the perspective of Islamic economics, is based on Islamic values, including ethics, justice, honesty, and business transparency.

Research Objective: To understand the application of Islamic economic principles in the context of online marketing and to provide an understanding of online marketing from the perspective of Islamic economics. Research Method: This study employs a literature review method using relevant theories and data related to the researched issues.

Research Findings: A profound understanding of the Islamic economic perspective can assist in developing online marketing strategies that align with Sharia principles. This may involve avoiding prohibited business practices, ensuring that offered products or services are halal and adjusting marketing communication to align with Islamic values.

Conclusion: From the perspective of Islamic economics, online marketing strategies emphasize that technology-related activities should be based on Sharia principles, including the prohibition of riba (interest), the prohibition of Maisir (gambling) practices in the online environment, the prohibition of producing or selling prohibited products, and efforts to avoid gharar (uncertainty)