The Influence of Perceptions of Ease, Benefits and Security on Student Interest in Using BSI Mobile Services in Jambi Province

Abstract

The current development of information technology can change the behavior patterns of customers or consumers in carrying out various transaction activities in banking, where customers prioritize aspects of Ease, benefits and security. The purpose of this study was to determine the effect of perceived Ease, benefits and safety on students' interest in using BSI Mobile services in Jambi Province. This type of research uses quantitative methods. The population in this study amounted to 99 students. In this study using cluster random sampling technique, namely taking the population based on clusters of 3 objects from this study. Collecting data through the distribution of questionnaires, observation, interviews as well as documentation. The results of this study indicate that perceived Ease has a significant positive effect on the intention to use BSI Mobile services. Perceived benefits indicate that there is a significant positive effect on the intention to use BSI Mobile services. Perceptions of security indicate that there is a significant positive effect on interest in using BSI Mobile services. Perceived Ease, benefits and security together have a significant effect on the interest in using BSI Mobile services. This illustrates that the contribution of the independent variable to the dependent variable has an effect of 75.8% and the remaining 24.2% is influenced by other variables outside of this study. So it can be concluded that if the perceived Ease, benefits and safety variables increase, then the interest variable in using BSI Mobile services for students in Jambi Province will also increase.