Development of Halal Tourism in Banyumas Regency in the Disruption Era (A Research Agenda)

Abstract

State of the Global Islamic Economy data for 2014-2015 indicates that halal-based business and research trends continue to show progress, including the halal tourism industry. The increase in the halal tourism industry is one of them triggered by the growth of the Muslim population worldwide which will become 2.2 billion in 2030. Currently, Indonesia is ranked 1 (one) in the world's halal tourism, however, Banyumas Regency, which incidentally has a lot of tourism potential and is in one of the leading provinces for halal tourism, the development of halal tourism has not yet sounded very vibrant. Based on these conditions, it is necessary to conduct in-depth research on how to develop Halal Tourism in Banyumas Regency in the Disruptive Era. This type of research is qualitative with data collection through Secondary Data Review, direct observation, Semi-Structured Interviewing and focus group discussions. The research analysis uses SWOT (strength-Weakness-Opportunity-Threat), External Factor Evaluation (EFE), External Factor Evaluation (IFE) and Internal-External Matrix (IE Matrix) analysis to determine the position of competitiveness. Analysis of qualitative analysis of strategy formulation also uses System Thinking dynamics so that a causal loop diagram (CLD) model and all its archetypes are formed.