IMPLEMENTASI DIGITALISASI BRANDING PRODUK MELALUI PROGRAM SEMINAR MARKETING DENGAN PLATFORM SOSIAL MEDIA DAN PENDAMPINGAN SERTIFIKASI HALAL

Abstract

Micro and small business actors play a very important role in increasing regional
economic growth so they are obliged to carry out many creations and innovations
in their products so that they are able to compete regionally and globally. These
business actors still produce, package and market products traditionally so they
cannot compete globally. This service activity aims to assist business actors in
increasing the selling value of products so that they can provide added value to
the product and become a strategy for increasing sales both offline and online.
The method used in this activity is the concept of community service. This concept
is focused on the goal of community empowerment so that the community is
more productive, the business undertaken is more far-reaching, thereby creating
a more prosperous community. The approach taken is the ABCD (Asset Based
Community Development) method. The ABCD approach method is a model
approach to community development. Through this method, researchers create
and innovate home-based business products by conducting a marketing seminar
program so that the resulting product has added value compared to the previous
product