Smart City: The Implementation Through Smart and Innovative Economy Programs by Empowering MSMEs in Cirebon City

Abstract

This study aims to determine and analyze the Implementation of a Smart Economy in the Empowerment of Micro, Small, and  Medium  Enterprises Cirebon City towards a Smart City. The method used in this study is a qualitative method with a descriptive approach. The data collection techniques used are observation, interviews, and documentation. The results showed that 63 Smart City programs in Cirebon City have been made, but not all programs can be implemented due to several obstacles mentioned. Programs that have been implemented, there are two programs that focus on empowering micro, small and medium industries in Cirebon City, these programs include Micro, Small, and Medium Enterprises Development Go Online, Micro, Small, and  Medium  Enterprises and  Center  Development.  The  supporting factors  are, Cirebon City Micro, Small, and Medium Industry have potential, access in Cirebon City is very easy, Cirebon City has been branded as a trade and service city, and there is a strong commitment between regional device organizations. While the inhibiting factors are, Attitude of the parties, limited human resources, limited source of funds, lack of digital literacy, and cultural factors.