Pendampingan Pengembangan Umkm Di Desa Grecol, Kecamatan Kalimanah, Kabupaten Purbalingga

Abstract

PeNdamPINgaN PeNgemBaNgaN umkm dI desa greCoL, keCamataN kaLImaNah, kaBuPateN PurBaLINggBased on the observations we made on several UMKM in Grecol Village, there are 5 UMKM that are still not known for sure where their location is, making it difficult for consumers to find these location points and in terms of the appearance of their product packaging which is also less attractive, so it is necessary to provide business development assistance in UMKM in Grecol Village. We provide this assistance in 3 days, namely on August 22-24 2022, while the UMKM that we assist include UMKM players (Salted Eggs, Banana Bananas, Peyek, Soy Milk, and Peanuts Bandung). The purpose of this program is to help the UMKM to exist more and be known by the public both inside Grecol Village and outside Grecol Village and to increase consumer attractiveness by way of packaging that is as attractive as possible and labeling, so that in this way it is hoped that it will increase the profitability of the business. itself. The research method in this article is descriptive qualitative which is the data obtained such as the results of observations, the results of interviews conducted by students of KKN UIN SAIZU Purwokerto. Based on the results of the evaluation of assistance on UMKM products in Grecol village, it has been carried out quite well. This is evidenced by the marketing of product packaging that already uses the latest labels, better food packaging methods than before, and the search for location points that are easily found by buyers. Then the owners of UMKM were very happy and said that the packaging label design looks more attractive so that it makes consumers more interested in buying the UMKM products and makes finding their location easier.