PEMBUATAN GOOGLE MAPS DAN SERTIFIKASI HALAL PRODUK UMKM HOME INDUSTRY SEBAGAI WUJUD PENGEMBANGAN EKONOMI KREATIF DI KELURAHAN KARANGANYAR

Abstract

Karanganyar Village has economic potential in the agricultural and trade sectors,
especially UMKM. There are various kinds of UMKM in the Karanganyar subdistrict, including sellers of wet market snacks and home industries in the form of
sagon, tempeh chips, and banana sales, but the marketing of MSME products in
the Karanganyar sub-district can be said to be not optimal because they only use
the market and sellers for their distribution so that the reach consumers are less
widespread. In addition, for several MSME products which are home industries,
the addresses have not been entered on Google maps and the products have not
been certified halal. Therefore, the presence of KKN students intends to develop
existing assets, namely making addresses on Google maps and certifying halal
UMKM products. The method used is ABCD (Asset Based Community Development)
by developing five stages namely, Discovery, Dream, Design, Define, Destiny. This
method aims to find village assets and potential, to improve the community’s
economy. The implementation of making addresses on Google maps and halal
certification begins with conducting surveys on home industries and UMKM to
ensure the feasibility of halal certified products. Implementation of the program
by door to door, namely directly visiting the home industry and UMKM players.
The results of program implementation show the high interest of the community,
especially UMKM and Home Industry actors, to develop the existing potential so
that it can improve the economy and people’s standard of living.