STRATEGI PEMASARAN DAN PENINGKATAN KUALITAS PRODUK UMKM DI ERA DIGITALISASI

Authors

  • Achmad Rachman Chamid
  • Hasza Khurul ‘Ain
  • Novit Fransiska Hanuf
  • Putri Nur Hidayah
  • Alifi Cahyan Dini
  • Yuyun Sulistiyani
  • Neni Nur Isnaeni
  • Iqbal Fauzi
  • Khalimatus Sa’diyah
  • Nurul Amalia Rizqi
  • Ryan Fahmi Hikmat

Keywords:

Marketing Strategy, Digital Marketing, Sruweng Village MSMes

Abstract

In this digitalization era, new habits have emerged for business actors, namely
by utilizing digital technology to advance their business. This community service
activity (Real Work Lecture) through socialization aims to increase knowledge
and skills in applying digital marketing to develop the potential of MSMEs in
Sruweng Village. The method used is through three sessions, namely providing
material (including material about marketing and business legality, material
about halal certificates, and material about digital marketing), distributing
questionnaires to MSME actors, and helping to make logos, Google Maps, and
Shopee. This socialization activity has generated enthusiasm and a good response
from MSME workshop participants. That way, the hope is that this socialization
activity can further develop the potential of MSMEs in Sruweng Village.

Published

2024-03-13

How to Cite

Achmad Rachman Chamid, Hasza Khurul ‘Ain, Novit Fransiska Hanuf, Putri Nur Hidayah, Alifi Cahyan Dini, Yuyun Sulistiyani, Neni Nur Isnaeni, Iqbal Fauzi, Khalimatus Sa’diyah, Nurul Amalia Rizqi, & Ryan Fahmi Hikmat. (2024). STRATEGI PEMASARAN DAN PENINGKATAN KUALITAS PRODUK UMKM DI ERA DIGITALISASI. Kampelmas, 2(2). Retrieved from https://proceedings.uinsaizu.ac.id/index.php/kampelmas/article/view/877

Issue

Vol. 2 No. 2 (2023): Prosiding KAMPELMAS (Kampus Peduli Masyarakat)

Section

Articles

Most read articles by the same author(s)