Optimizing Community Enthusiasm in UMKM Development Through Packaging and Marketing Workshops in Pringwulung Hamlet, Gunungkidul

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) is an important element in improving local economies, especially in rural areas. Pringwulung Hamlet, Krambilsawit Village, Saptosari Subdistrict, Gunungkidul Regency as an area rich in agricultural potential, especially cassava, in its efforts to develop MSMEs experiences challenges in the form of a lack of community awareness and understanding of the importance of product packaging and marketing. In order to increase community awareness and understanding of the importance of product packaging and marketing in the development of MSMEs, the Real Work Lecture (KKN) team collaborated between Sunan Kalijaga State Islamic University and Prof. K.H. Saifuddin Zuhri State Islamic University to carry out community service through the provision of packaging and marketing workshops with the aim of optimizing community enthusiasm in the development of MSMEs in Pringwulung Hamlet. the research method used is qualitative with a case study approach involving interviews and observations. The results showed that this training succeeded in increasing the community’s knowledge and skills in packaging and marketing processed cassava products. In addition, the community began to utilize e-commerce platforms to expand the marketing reach of their products. Increased sales and community awareness of the importance of innovation and digital technology reflect the success of this program in encouraging the sustainable development of MSMEs in Pringwulung Hamlet.